Watch our
DMEXCO @home
recordings now
The Customer Journey starts with a question. And consumers expect answers.
Missed DMEXCO @home on 23rd & 24th of September? Watch now the recordings of our sessions and find out how Yext lets brands meet their customers at the moment of intent with official answers everywhere consumers search.
DMEXCO @home 2020: Keynote by Yext Founder and CEO Howard Lerman
„Misinformation Online: Why Brands Need to Deliver Official Answers in Search
More than ever, we’re seeing how much consumer trust hinges on brands’ abilities to keep people informed quickly, seamlessly, and with responses to the actual questions they’re asking.
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„How NLP and AI Have Changed Search — and Your Website — Forever
Giving customers the essential information they need, everywhere they search, is key to winning and keeping consumer trust. And delivering official answers is mission-critical. You’ll learn why — and how your brand can deliver on that promise while also maximizing ROI.“
„No Wrong Answers: Make or Break a Customer’s Trust in a Brand
Find out about the changing landscape in search, the key trends behind it and how search can impact consumer trust in three key make-or-break moments.“
„4 Reasons Search is the Most Critical Issue for your Brand in 2020
Find out the four major reasons why search is going to be the most critical issue for your brand this year. “
„Antworten statt blauer Links: User Intent erkennen und Conversion Rate durch KI erhöhen. Ein Use Case aus der Evangelischen Kirche im Rheinland
GERMAN ONLY: Erfahren Sie in dieser Session, wie der Knowledge Graph die Funktionsweise der Online-Suche verändert hat. Lernen Sie von Ralf Peter Reimann von der Evangelischen Kirche im Rheinland, wie die Kirche ihre digitale Marketingstrategie mit einer Website-Suche antreibt, welche Fragen sie Kirchenmitgliedern und Interessierten beantwortet und so eine erstklassige Consumer Experience bietet.“
„Was hat eine Versicherung mit der Kirche gemeinsam: Die Customer Journey wird komplexer - und beginnt mit einer Frage
GERMAN ONLY: Nehmen Sie teil am Gespräch von Benjamin Prause und Martin Ingignoli von Barmenia über die Customer Journey im Versicherungsbereich und erhalten Sie Einblicke über die Anwendung der Website-Suche von Ralf Peter Reimann, Evangelischen Kirche im Rheinland.“
„Owning the CPG Customer Journey in the new DTC World - open discussion round with our industry head Lee Zucker
Missed the session? Join our webinar with Lee Zucker on 15th of October at 4.00 PM CET.“
„Yext in Switzerland - ask me anything!
Find out about current Search Trends in Switzerland and how Yext can support businesses that are located in Switzerland from our search expert in Switzerland, Kevin Banz.“
Answer Questions on Your Website
Answer Questions on Your Website
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The world of search has seen a massive paradigm shift. People don’t just type in disparate keywords; they ask very specific questions. And they expect — and depend on — accurate answers to help them make important decisions in their lives. However, they are increasingly delivered misinformation, making it harder for people to know if they can really trust the answers they are getting online.
Brands used to be considered a source of truth online, but it’s become increasingly difficult for them to stand out and deliver their own answers. Yext, the Search Experience Cloud company, exists to help brands deliver perfect answers everywhere. By providing a single source of truth for the facts about their business, Yext helps brands regain and maintain a direct relationship with their customers, starting where it matters most: their own websites. Businesses choose Yext to drive digital discovery, engagement, and revenue — and to take back control of the customer journey.
Is your brand ready to deliver official answers? Talk to our search experts and find out more!